Craft and use a significant opportunity as a means for exciting people to sign up to change their organization.
Step 2Build a Guiding Coalition
Assemble a group with the power and energy to lead and support a collaborative change effort.
Step 3 Forms a Strategic Vision and Initiatives
Shape a vision to help steer the change effort and develop strategic initiatives to achieve that vision.
Step 4 Enlist a Volunteer Army
Raise a large force of people who are ready, willing and urgent to drive change.
Step 5 Enable Action by Removing Barriers
Remove obstacles to change, change systems or structures that pose threats to the achievement of the vision.
Step 6 Generate Short-Term Wins
Consistently produce, track, evaluate and celebrate volumes of small and large accomplishments – and correlate them to results.
Step 7 Sustain Acceleration
Use increasing credibility to change systems, structures and policies that don’t align with the vision; hire, promote and develop employees who can implement the vision; reinvigorate the process with new projects, themes and volunteers.
Step 8 Institute Change
Articulate the connections between the new behaviors and organizational success, and develop the means to ensure leadership development and succession.